The Directory Blog

Interviews, and news from the front line …

July 20, 2010

Why Your Business Needs An SEO Company

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admin

Almost any type of business can benefit from an online presence, such as a business website. To drive more of the right traffic to your business website, you may want to hire an SEO company to help you. SEO stands for search engine optimization, and it is a way of adding words to the content on your website to help your site rank higher in the search engines for the terms you are targeting.

  • SEO Gets You in the Search

Somewhere in the world, 24 hours a day, seven days a week, some customer is searching for the product or service you offer on your website. When a professional SEO company helps you to add the words to your website content, it will use keywords that your potential customers are using to search for what you’re offering. This helps your company to show up in the listings resulting from a customer’s search.

  • Results Outweigh the Costs

When you handle SEO the right way, it can increase the amount of traffic to your site and provide you with more opportunities to convert visitors into paying customers. A professional SEO company can help you achieve SEO in the right manner. Similar to going to the doctor, the visit to the doctor may cost you money, but if the doctor relieves your pain, it’s typically worth the costs. Working with an SEO company costs your business money, but the sales the company can generate typically outweigh the cost.

  • Take Advantage of Internet Traffic

Search engines generate 85 percent of all website traffic. One of the fastest and easiest ways to make sure your website ranks in the search engines is by using SEO. When your website has the added value that SEO companies can provide, it means you have the chance of reaching at least 85 percent of customers who are searching online for referrals from search engines.

September 4, 2009

Directories improve SEO

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admin

Directory Submissions are beginning to be thought of as a tool of the past. Google has gotten stricter when it comes to acknowledging specific directories. Despite that, they are still beneficial for PR and traffic gain. There are many different types of directories that can be of great value to your website or blog. Check out the article at Search Engine Journal for a list of directory types and descriptions of each. You will also be able to find a list recommended directories for submitting quality content. Avoid directories with lots of paid advertising or skammy content. Focus on descriptions and tags when filling out submission forms. Detailed titles and relative tagging optimizes brand awareness. Sticking to your niche market and being selective of quality directories will permit positive results and improve link building.

October 6, 2007

now that the fuss has died down … what actually happened to all those directories …

Written by
admin

Ok, its been a while, so I think its about time for me to make a comment on what happened to a series of very well known directories. A couple of weeks ago a lot a directories had a google poenalty of some kind placed on them.

Basically google implented a new tweak to its algo  and a lot of directories were severly hit. The best way to see this was to actually do a search for the directory using its name. Many now do not appear on the first page of googles serp´s.

Anyway, there was lots of shouting about it, and eventually people then decided to get back on with there lives.

My opinion on what happened:

the directories that triggered the tweaked algo were all clearly agressively buying links from pretty much any source to pump up there inner page pr. Sitewide footers, forum signiture links …. and I suspect that the algo tweak has been an attempt by google to clean up a little on the link selling mess thats really causing there algo some problems.

August 29, 2007

Google no longer showing the supplemental tag

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admin

Ok well a couple of weeks ago google stopped showing the supplemental index tag inits results. That pretty muuch killed off my supplemental index testing ….

Gee, thanks Google!

August 15, 2007

Bidding directories are really really dumb.

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admin

Just think about it, the only reason for your link being there is that you paid. And you think the search engines don´t know this? And if they do, do you think they give any value to that link?

The only reason that your link is higher or lower, ie BETTER RANKED in a bidding directory, is purely a financial one. So your are buying a link, and its position. Something that is surely so obvious that at some stage the search engines will just ban all sites running the known bidding directory scripts.

The owners of these directories are stating that they are noticably more porfitable directories to run, at least on a short term basis. But I have a clear general recommendation to site owners not to use these directories. I think there gonna get banned from the search engines and the site owners that have paid for there search engine influencing link will be out of pocket. So before you spend your money in a bidding directory think, is that a quality link your paying for your quality money?

 

July 2, 2007

199 out of 200 listings in the Yahoo directory are supplemental

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admin

The great majority of the Yahoo directories listings are in the supplemental index. Here is some basic data:

  1. Pages indexed in Google: 1,910,000
  2. Yet on the results page 950 (Yahoo Directory in the supplemental index) the dreaded supplemental result tag appears.
  3. Thats approx 10,000 out of almost 2 million pages not supplementally indexed.
  4. So 199 out of 200 listings in the Yahoo directory are supplemental!

This raises a series of questions.

  1. Why are pages in the yahoo directory in the supplemental index?
  2. Does this mean that Yahoo should cut its price for the ´´review´´?
  3. Will Google remove there explicit recommendation in google webmaster guidelines concerning the yahoo directory?
  4. Does this mark the end of the directory niche?

 

June 15, 2007

Supplemental index experimental 5

Written by
admin

Hi all, just did some more basic linking into www.enterwork.net/directory/ and will wait a couple of weeks to see what happens on the supps.

At the moment the pages that are not supplemental float betwoeen 8 and 56. It will be interesting to see what happenes.

These new inbounds are from 8 seperate c-span ips and from apges that have some poor relevance to directories.

May 28, 2007

Supplemental test, part 4

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admin

I just did a quick site: comand on enterwork.net/directory/ and have seen a significant improvement.

This directory now has 58 pages out of the supplemental index. This leads to an interesting question.

On a supplemental page, once a quality inbound link is gotten, how long does it take to get that page out of the supps index?

 

May 8, 2007

Movement in the supplemental experiment.

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admin

Well in 8 days the directory I have used to do some basic supplemetal index tests on has seen some movement.

Having driven 13 links into the top tier category structures the enterwork.net directory from a single source, this very blog, and from the same post, we can know see that the number of none supplemental indexed pages has changed from 9 to 19.

In fact its these very top tier categories that have come out of the supplemental index. I will wait a couple of days to see if this moves any more, and if not, I will look at what next step to take.

 

 

 

May 3, 2007

Yahoo directory revisited

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admin

I saw in my webstats that someone visited looking for the benefits of the Yahoo directory. So I thought a quick post was in order!

The principal benefit is that it is considered an authoritative link. It is even in the google webmaster guidelines! Now its hard to get more authoritative than that. This type of link has clearly been sidelined from the paid links debate that is raging since Matt Cutts famous post on reporting sites that clearly sell links to test some new algo tweaks. In this debate Matt Cutts does a smart side step and claims that the yahoo fee is for human review, not the actual link!

Ok well appart from the semantics involved in that, I would argue that the really test of the value of a link from the yahoo directory is that if your willing to spend 299 for a review (come on Matt thats really poor), then your site is pretty sure not to be a MFA junk site. Anyone spending that for a link must feel really comfortable with the quality of there content.

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