If you’ve ever heard the phrase “don’t put all your eggs in one basket”, you probably already know it’s a wise saying.  For our international readers who’ve never heard it, basically it means not to put all of your efforts, hopes or plans of success into one thing only.  This can be applied to almost all aspects of life in general, and it surely applies to seo link building for your website.

Directories are great – general web directories are a highly beneficial resource for seo link building campaigns.  However, it’s not wise to only rely on one thing; you should diversify your link building strategy.  There are a number of ways to obtain backlinks aside from web directory submissions – one of them is blog postings.

Blog postings, while they would be much more costly for a large link building campaign than web directory submissions, are a viable addition to any seo link building strategy.  The biggest benefit, in my opinion, of link building via blogs is the increased frequency with with your website link is exposed to search engine robots.  This has all of the same benefits of other link building programs with increased exposure for your link amongst constantly updated content.

Of course, there are multiple ways to diversify your link building: press releases, forum postings, article submissions, etc; the main point here, as I stated before: don’t put all of yor eggs into one basket.